Since a fair number of people have recently found my site with this exact question, I figured it’s time to give a straight answer. What is a hybrid income annuity?
To put it bluntly, the term ‘hybrid income annuity’ is nothing more than a marketing name for a fixed index annuity with a guaranteed lifetime income rider. This is marketing lingo meant to create a mysterious aura around this ‘exclusive product that no one knows about.’
Now, Index Annuities with income riders are wonderful and innovative retirement income options. They have a lot of benefits and features. There are a wide range of options offered by many carriers, so you need a well versed adviser not biased towards one company in order to select the best contract for a client’s goals.
That’s our job- to help you determine your needs, then scour the landscape for the best deal for you.
You can read more on Hybrid Annuities here- for now, let’s stay on point about the marketing term for a moment.
I can’t tell you exactly why ‘hybrid annuities’ are frequently presented as exclusive or mysterious investments, but there are several clues that make sense to me. Here’s my interpretation of that form of marketing.
Creating a Niche- After searching the internet for relevant information, you should have a pretty good idea that you can cross-check information between different sources. Applying a self-made label to an existing product presents the agent as a specialist who is above everyone else and limits the opportunity for consumers to verify the credibility of those claims. That’s exactly why so many are searching for it- there is a massive marketing push behind Hybrid Income Annuities.
Avoiding Negative Press- While considering fixed index annuities there’s no way to avoid Wall Street’s aversion to these products. If an agent calls it by another name then it’s harder to find the negativity associated with it.
The honest approach is to confront negative opinions head-on so you, as a consumer, are given the chance to make a fully-informed decision on a suitable strategy. We do exactly that on our Hybrid Annuities pages. A sales gimmick leads consumers down the path of least resistance to a quick sale, but it’s not ethical.
Exclusive Access- If you like the long string of benefits that come with “hybrid income annuities,” you’re not alone. These products can be extremely useful for protected market participation, income needs or asset flexibility in retirement.
But remember, no single product can be all things to all people. While the fixed index annuity marketplace achieved sales of more than $30 Billion last year, I would call it anything but exclusive. Be careful dealing with anyone who tries to tell you otherwise… there is likely a secondary motive that may not be within your best interests.
The bottom line here is there are good and bad ways to sell anything. My objective is to provide straightforward advice on the annuity and retirement planning marketplace so consumers will realize that none of this needs to be complicated.
Flashy headlines and product gimmicks do nothing more than put a little fog on the roadway. For the record too, I do sell and recommend hybrid annuities…. when it’s the right tool for the job, it’s hard to beat.
Many people within this industry have told me I have an anti-sales message. I prefer to see it as a pro due diligence message. I’d rather see it done right and end up with happy, knowledgeable clients. Any financial product, annuity or otherwise, can be good or bad depending on the context of each individual. You deserve a straight approach and that’s exactly what I aim to deliver.
You can continue your discovery process here, and learn How Hybrid Annuities Work.
Use this site to verify what you hear from other people and don’t be afraid to ask a question if something doesn’t seem right. That goes for anything you hear from me as well. I don’t mind the heat so go ahead and hit me with it.
Have a great week!
Bryan J. Anderson